Nor-Shipping kicks off the year by rolling out a new look.
Venus-Aphrodite: a mythical maritime heritage. Daybreak: green rays occur shortly before sunrise. Northern Lights: an exotic attraction of the high north.
In the beginning, there was light. Life began in the ocean.
“It is important that we keep at the forefront, not just in terms of industry knowledge and insight but also with how we portray the maritime world,” says Vidar Pederstad of Nor-Shipping. “We aim to be world-class in every way so as to provide the best experience to our delegates and exhibitors.”
Nor-Shipping’s new graphic profile takes familiar elements and gives them new energy. It is the result of collaboration with Oslo-based agency SAY PR & Communications. Perhaps most striking is its range of colors, inspired by the sea, sky, sunrise and northern lights.
You will recognize the Nor-Shipping symbol — a female figure that is a mix of Venus, a mermaid and a ship’s anchor. She now floats in a water bubble, accented by morning light.